Marking Criteria for the Evaluation
Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation
may be presented individually or collectively but the teacher must allocate a mark according to the
contribution/level of understanding demonstrated by the individual candidate. Each candidate should
give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and conventions of real
media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to
the full product?
GCE Media Studies
Level 1 0–7 marks
• Minimal skill in the use of digital technology or ICT in the evaluation.
• Minimal understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
• Minimal ability to refer to the choices made and outcomes.
• Minimal understanding of their development from preliminary to full task.
• Minimal ability to communicate.
Level 2
8–11 marks
• Basic skill in the use of digital technology or ICT in the evaluation.
• Basic understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
• Basic ability to refer to the choices made and outcomes.
• Basic understanding of their development from preliminary to full task.
• Basic ability to communicate.
Level 3 12–15 marks
• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.
Level 4 16–20 marks
• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
• Excellent understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate
Candidates will evaluate their work digitally. Where candidates have worked in a group, the evaluation
may be presented individually or collectively but the teacher must allocate a mark according to the
contribution/level of understanding demonstrated by the individual candidate. Each candidate should
give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
• In what ways does your media product use, develop or challenge forms and conventions of real
media products?
• How does your media product represent particular social groups?
• What kind of media institution might distribute your media product and why?
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to
the full product?
GCE Media Studies
Level 1 0–7 marks
• Minimal skill in the use of digital technology or ICT in the evaluation.
• Minimal understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
• Minimal ability to refer to the choices made and outcomes.
• Minimal understanding of their development from preliminary to full task.
• Minimal ability to communicate.
Level 2
8–11 marks
• Basic skill in the use of digital technology or ICT in the evaluation.
• Basic understanding of issues around audience, institution, technology, representation, forms and
conventions in relation to production.
• Basic ability to refer to the choices made and outcomes.
• Basic understanding of their development from preliminary to full task.
• Basic ability to communicate.
Level 3 12–15 marks
• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.
Level 4 16–20 marks
• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.
• Excellent understanding of issues around audience, institution, technology, representation, forms
and conventions in relation to production.
• Excellent ability to refer to the choices made and outcomes.
• Excellent understanding of their development from preliminary to full task.
• Excellent ability to communicate